The tenth project carried out by the Information Systems students was the development of a project based on behavioral analysis in digital applications, with the aim of presenting innovative solutions to the project partners through the use of technology.
PROBLEM: Challenge students to create a solution that is more effective than the existing solution.
OBJECTIVE: Optimize customer conversion for the Wizard by Pearson brand using A/B testing strategies on the site.
AUDIENCE: The company's technology and product teams
Social networks
Location
An innovation and technology ecosystem located in São Paulo, within the university city.
Location
An innovation and technology ecosystem located in São Paulo, within the university city.
Instituto de Tecnologia e Liderança - CNPJ 35.078.331/0001-29 - Av. Professor Almeida Prado, 520 - Butantã, 05508-901 - São Paulo - SP
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